AI Campaign Planner

Core Logic

Initializes and coordinates 10+ specialized agents using a dependency-aware execution graph. Manages workflow state through RxJS BehaviorSubjects, routes tasks via AgentRouter tool, handles error recovery, and ensures optimal agent collaboration. Validates campaign briefs before dispatching to downstream agents.

Core Logic

Queries the InventoryDB for 14,000+ locations filtered by geography and format. Integrates TrafficAPI for real-time and historical footfall patterns. Connects to DemographicsAPI for population profiles. Performs schema validation, cross-references store locations with nearby inventory, and ensures 98%+ data completeness before passing to analysis agents.

Core Logic

Loads ML-based SegmentationEngine for audience clustering. Analyzes primary segment demographics (age, gender, income) and psychographics (interests, behaviors). Computes affinity scores using AffinityModel to identify high-resonance locations. DemographicMatcher cross-matches location profiles with target segments, identifying locations with >75% demographic alignment.

Core Logic

Initializes GeoScorer for multi-criteria location scoring. ProximityEngine calculates distances from client stores to candidate locations. CoverageOptimizer maximizes unique reach while minimizing audience overlap. Applies format preferences and runs greedy selection algorithm with diminishing returns optimization to select optimal placement network.

Core Logic

Loads OptimizationSolver with convex optimization engine. Runs Monte Carlo simulation testing 10,000+ allocation scenarios. ConstraintEngine enforces budget limits, minimum allocations, and format requirements. AllocationModel distributes budget using mathematical optimization, achieving CPM targets below industry average with 87%+ efficiency scores.

Core Logic

Initializes ensemble prediction model combining XGBoost and LSTM networks. HistoricalAnalyzer benchmarks against 200+ similar campaigns. ForecastModel predicts reach distribution, frequency curves, and footfall lift. ConfidenceEstimator quantifies uncertainty providing confidence intervals (e.g., 93-107% of predicted values) for all metrics.

Core Logic

RiskScanner identifies market, execution, and competitive risks. ImpactAnalyzer quantifies risk probability and potential impact on campaign KPIs. Evaluates competitive landscape detecting active competitor campaigns. MitigationPlanner generates countermeasure strategies including budget reserves and contingency plans. Produces overall risk scores with recommended mitigations.

Core Logic

InsightGenerator aggregates findings from all agents, extracting key insights and opportunities. ActionPrioritizer ranks recommendations by expected impact and implementation effort. Analyzes trade-offs made during optimization. NarrativeBuilder generates executive summaries tailored for different stakeholder audiences (CXO, technical, business analyst views).

Core Logic

MarketPulseAPI monitors live market indicators and demand levels. CompetitorRadar tracks active competitor campaigns detecting budget changes and new launches. TrendAnalyzer monitors social and news trends for contextual relevance. PricingIntelligence provides dynamic CPM data enabling real-time optimization recommendations.

Core Logic

CarbonCalculator estimates CO2 emissions per location based on screen type, power consumption, and operating hours. GreenScorer rates locations by sustainability criteria including renewable energy sources. ESGValidator verifies compliance with environmental standards. EcoAlternatives identifies greener placement options that maintain campaign effectiveness.

Core Logic

WeatherAPI integrates multi-day forecasts for all campaign cities. EventsCalendar monitors local events, holidays, and gatherings affecting foot traffic. SeasonalAnalyzer identifies cyclical patterns in location performance. ContextOptimizer recommends timing adjustments and dynamic creative triggers based on weather and event proximity.