Nexgile
Home Industry Ecosystems Capabilities About Us Careers Contact Us
System Status
Online: 3K+ Agents Active
Marketing Out-of-Home (OOH) Advertising Technology

nexgile-advion-command

Nexgile-Advion Command is a comprehensive digital platform designed for advertisers, media agencies, and internal campaign managers to plan, execute, monitor, and optimize Out-of-Home advertising campaigns across Italy's urban landscape.

Explore Digital Workers View Capabilities
System Status
Operational
3 Digital Workers
25 AI Agents
21 + Capabilities
AI Powered
Portal ID: nexgile-advion-command

Platform Overview

Comprehensive enterprise solution

The portal provides a comprehensive suite of tools organized into six core functional areas. Campaign Management & Planning handles the complete campaign lifecycle from objective setting through creative assignment, with a workflow that guides users through each step. The Vision Network control panel serves as the hub for Digital Out-of-Home (DOOH)...
Platform Screenshots 4 images

Inventory Availability Dashboard

Inventory Reservations Dashboard

Creative Library - Asset management and creative content organization interface

Brand Solutions Dashboard

AI-Powered Automation

Digital Workers

Autonomous AI systems orchestrating multi-agent workflows

3 Workers
25 Agents
Digital Worker

AI Campaign Planner

Manual OOH campaign planning is time-consuming, requiring days of analysis across 14,000+ advertising locations. Media planners struggle to optimize location selection, budget allocation, and audience targeting simultaneously while balancing multiple competing objectives and constraints.

AI Agents

Workflow Coordinator ACTIVE
Information Gatherer ACTIVE
+ 9 more
11 Agents View Details
Digital Worker

Campaign Performance Analyzer

Active campaign optimization requires continuous analysis of performance data to detect anomalies, identify underperforming locations, and recommend real-time adjustments. Manual analysis cannot process millions of impression records quickly enough for timely intervention.

AI Agents

Orchestration Agent ACTIVE
Data Collection Agent ACTIVE
+ 4 more
6 Agents View Details
Digital Worker

AI Creative Intelligence

Matching creative assets to advertising locations manually takes 5-7 days and achieves only 72% accuracy. Media planners cannot evaluate thousands of creative-location combinations considering audience alignment, context relevance, format compatibility, and competitive positioning simultaneously.

AI Agents

Vision Analysis Agent ACTIVE
Location Intelligence Agent ACTIVE
+ 6 more
8 Agents View Details
Business Overview

Platform at a Glance

Comprehensive overview of capabilities, audience, and value delivered

Enterprise Capabilities

21 core functions

End-to-end campaign lifecycle management with access to over 14,000 advertising spaces across Italy

Data-driven audience targeting tools with interactive geo-spatial mapping and heatmap overlays

AI-powered location recommendations for optimized placement

Campaign builder workflow for objective selection, audience definition, budget planning, format selection, and creative assignment

Performance predictions before campaign launch

Vision Network control panel managing 500+ ultra HD digital screens

Real-time status monitoring, content scheduling, and playlist management

Dynamic content adaptation based on weather conditions, time of day, live data feeds, and proximity events

Programmatic DOOH integration with major trading desks for real-time bidding and private marketplace deals

Real-time campaign monitoring with impression tracking, pacing indicators, and screen-by-screen performance breakdowns

Audience measurement through smartphone location data, footfall attribution, and brand effect studies

ROI calculation including cost per impression, reach metrics, and sales lift analysis

Location-based activation through geofencing

QR code campaigns with trackable landing pages

Augmented reality experiences and gamification features

Social media integration with live feed display on DOOH screens, hashtag tracking, and user content moderation

High-impact custom installation management with project timeline tracking and 3D visualization previews

Multi-stakeholder collaboration for Brand Urbanism initiatives, ad hoc installations, and 3D anamorphic creative development

Multi-tenant architecture with role-based access control

Security features including MFA, SSO integration, IP whitelisting, and comprehensive audit logging

GDPR compliance with data export, cookie consent management, and privacy controls

Target Audience

6 stakeholder groups

Advertisers

Media agencies

Internal campaign managers

Super admins

Account managers

External partners

Competitive Edge

9 key differentiators

Comprehensive digital platform covering the entire OOH advertising lifecycle

Access to over 14,000 advertising spaces across Italy's urban landscape

Smart Content engine enabling dynamic content adaptation to real-world conditions

500+ ultra HD digital screens through Vision Network

AI-powered location recommendations with performance predictions

Programmatic DOOH integration with major trading desks

Comprehensive analytics dashboards with real-time monitoring

Augmented reality experiences and gamification features for interactive campaigns

Built-in GDPR compliance and enterprise-grade security

Value Proposition

7 key benefits

Streamlined campaign planning, execution, monitoring, and optimization in a single platform

Data-driven decision making through AI-powered location recommendations and performance predictions

Real-time visibility into campaign performance and ROI metrics

Enhanced audience targeting through smartphone location data and footfall attribution

Increased engagement through interactive experiences including AR, QR codes, and gamification

Secure platform with comprehensive access control and audit logging

GDPR-compliant data handling with built-in privacy controls