Campaign Planning & Deal Optimization Engine

Core Logic

Coordinates the multi-agent workflow through intelligent task delegation, manages agent dependencies and sequencing, validates outputs against brief requirements, synthesizes recommendations from all agents, and generates executive summaries. Handles workflow state, exceptions, and completion status.

Core Logic

Fetches real-time market pricing data by vertical and channel, analyzes CPM trends and inventory volume, forecasts market conditions for campaign flight dates. Provides benchmark context for deal evaluation and identifies market timing opportunities.

Core Logic

Scans competitor advertising activity across CTV, Retail Media, and Display channels. Calculates share of voice by brand and channel. Detects new competitor campaign launches. Benchmarks performance metrics against industry standards. Recommends channel strategies based on competitive landscape.

Core Logic

Scans inventory feeds from 127 publishers across CTV, Retail Media Networks (Amazon, Walmart, Target), and premium video. Analyzes Netflix and Prime Video ad tiers. Evaluates deals against audience match, quality, and brand safety criteria. Applies Supply Path Optimization to identify efficient paths.

Core Logic

Matches audience segments to inventory using privacy-safe clean room queries. Calculates match rates and projected reach for each deal. Builds lookalike models to expand audience. Implements hybrid targeting strategy combining first-party data, contextual AI, and cohort-based approaches for cookieless environments.

Core Logic

Runs Media Mix Modeling to determine channel multipliers and attribution. Applies knapsack optimization algorithm for budget allocation across deals. Analyzes supply paths to remove reseller fees (SPO). Runs Monte Carlo simulations for scenario planning with confidence intervals.

Core Logic

Audits all targeting strategies against applicable privacy regulations. Verifies consent coverage and opt-out compliance. Assesses state-specific requirements across Virginia, Colorado, Connecticut, Utah, and Texas. Validates clean room queries use differential privacy. Generates compliance documentation and audit trails.

Core Logic

Calculates campaign carbon footprint across Scope 1, 2, and 3 emissions. Identifies publishers with green media certifications (Scope3, AdGreen). Optimizes supply paths to reduce emissions. Recommends sustainable inventory alternatives. Generates sustainability reports with carbon offset options.

Core Logic

Evaluates brand safety scores using AI detection models. Identifies elevated IVT risk patterns through anomaly detection. Scans for Made-for-Advertising (MFA) sites and misinformation. Verifies supply chain integrity via sellers.txt. Calculates overall risk scores with mitigation recommendations.