Marketing Digital Media & Entertainment

nexgile-advertiq-nexus

Nexgile-AdvertIQ is a comprehensive streaming television advertising technology ecosystem designed to unify and simplify the complex world of premium video advertising. It serves as the critical infrastructure connecting publishers, advertisers, and agencies in the rapidly evolving Connected TV (CTV) and streaming video marketplace.

Explore Digital Workers View Capabilities

System Status

Operational

3 Digital Workers

23 AI Agents

18 + Capabilities

AI Powered

Portal ID: nexgile-advertiq-nexus

Platform Overview

Comprehensive enterprise solution

The platform addresses four fundamental challenges in modern television advertising: fragmented streaming ecosystems, programmatic complexity in premium video, identity and measurement fragmentation, and limited advertiser access to premium inventory. It provides end-to-end solutions for both supply-side (publishers) and demand-side (advertisers/ag... The platform addresses four fundamental challenges in modern television advertising: fragmented streaming ecosystems, programmatic complexity in premium video, identity and measurement fragmentation, and limited advertiser access to premium inventory. It provides end-to-end solutions for both supply-side (publishers) and demand-side (advertisers/agencies) participants. The Publisher Suite enables major broadcast networks, streaming services, and OTT platforms to maximize advertising yield across all transaction types. Publishers gain unified inventory management spanning linear TV, live streaming, video-on-demand, Connected TV apps across Roku, Fire TV, Apple TV, Samsung, and LG devices, mobile applications, and web video players. The intelligent decisioning engine evaluates hundreds of variables simultaneously to optimize ad placement in real-time while respecting business rules and viewer experience. The integrated Supply-Side Platform (SSP) provides direct connections to hundreds of premium demand sources including major DSPs like The Trade Desk, Google DV360, and Amazon DSP. Publishers control floor pricing strategies, waterfall configurations, and supply path optimization to maximize net yield through efficient demand aggregation. The Advertiser Suite delivers omnichannel programmatic buying capabilities with access to premium CTV inventory. Advertisers benefit from advanced targeting including household-level targeting, demographic and behavioral segmentation, content and context targeting, and geographic precision down to DMA and zip code levels. The platform supports custom bidding strategies, performance optimization, and comprehensive creative management including dynamic creative optimization. The Curation Hub provides centralized access to the entire premium CTV marketplace with tools to curate and manage supply portfolios across premium publishers. Agencies can negotiate custom private marketplace deals, track upfront commitments, and manage budget hierarchies across clients, brands, and campaigns. The platform integrates with existing agency workflow systems through extensible APIs. The Identity Network features a privacy-compliant identity graph enabling household-level targeting and cross-device audience recognition. The attribution system supports multi-touch attribution, incrementality testing, and cross-device measurement for true campaign performance analysis. The platform includes real-time bidding infrastructure, frequency management across campaigns, brand safety controls with fraud detection, and comprehensive reporting with predictive analytics. A full developer portal provides API access, documentation, webhooks, and sandbox environments for custom integrations.

Platform Screenshots 4 images

Publisher Contention Forecast Dashboard

Brand Safety - Fraud Detection Dashboard

Developer Usage Analytics

Real-Time Bidding Optimization Dashboard

AI-Powered Automation

Digital Workers

Autonomous AI systems orchestrating multi-agent workflows

3 Workers

23 Agents

24/7 Uptime

Digital Worker

Intelligent Yield Optimization Engine

Publishers struggle to maximize advertising revenue across fragmented streaming ecosystems. Manual floor pricing decisions are slow, sub-optimal, and miss real-time market opportunities. Traditional yield management cannot process the volume and velocity of signals needed for premium video optimization, resulting in significant revenue leakage.

AI Agents

Yield Orchestrator ACTIVE

Market Intelligence Agent ACTIVE

+ 4 more

6 Agents View Details

Digital Worker

AI Campaign Assembly Engine

Advertisers face overwhelming complexity when planning streaming campaigns: selecting from thousands of audience segments, developing creative strategies, optimizing bids across publishers, and ensuring privacy compliance. Manual campaign assembly is slow, inconsistent, and misses optimization opportunities.

AI Agents

Campaign Orchestrator ACTIVE

Market Intelligence Agent ACTIVE

+ 6 more

8 Agents View Details

Digital Worker

Campaign Planning & Deal Optimization Engine

Media buyers face an explosion of deal options across 100+ publishers including Netflix, Prime Video, Retail Media Networks, and traditional CTV. Evaluating deals against audience match, quality, brand safety, privacy compliance, and sustainability goals manually is impossible at scale. This leads to suboptimal deal selection and budget allocation.

AI Agents

Orchestrator Agent ACTIVE

Market Intelligence Agent ACTIVE

+ 7 more

9 Agents View Details

Business Overview

Platform at a Glance

Comprehensive overview of capabilities, audience, and value delivered

Enterprise Capabilities

18 core functions

Unified inventory management spanning linear TV, live streaming, video-on-demand, Connected TV apps, mobile applications, and web video players

Intelligent decisioning engine that evaluates hundreds of variables simultaneously to optimize ad placement in real-time

Integrated Supply-Side Platform (SSP) with direct connections to hundreds of premium demand sources

Floor pricing strategies, waterfall configurations, and supply path optimization

Omnichannel programmatic buying with access to premium CTV inventory

Advanced targeting including household-level, demographic and behavioral segmentation, content and context targeting, and geographic precision down to DMA and zip code levels

Custom bidding strategies, performance optimization, and comprehensive creative management including dynamic creative optimization

Centralized access to the entire premium CTV marketplace through Curation Hub

Tools to curate and manage supply portfolios across premium publishers

Custom private marketplace deal negotiation and upfront commitment tracking

Budget hierarchy management across clients, brands, and campaigns

Integration with existing agency workflow systems through extensible APIs

Privacy-compliant identity graph enabling household-level targeting and cross-device audience recognition

Multi-touch attribution, incrementality testing, and cross-device measurement

Real-time bidding infrastructure and frequency management across campaigns

Brand safety controls with fraud detection

Comprehensive reporting with predictive analytics

Full developer portal with API access, documentation, webhooks, and sandbox environments for custom integrations

Target Audience

4 stakeholder groups

Publishers including major broadcast networks, streaming services, and OTT platforms

Advertisers and brands seeking premium CTV inventory access

Media buying agencies managing multi-client campaigns

Developers seeking custom integrations through API access

Competitive Edge

7 key differentiators

Comprehensive streaming television advertising technology ecosystem

Critical infrastructure connecting publishers, advertisers, and agencies in the CTV marketplace

End-to-end solutions for both supply-side (publishers) and demand-side (advertisers/agencies) participants

Intelligent decisioning engine evaluates hundreds of variables simultaneously

Privacy-compliant identity graph for cross-device audience recognition

Unique position as a platform offering complete SSP, DSP, and Ad Server capabilities specifically built for premium video advertising

Enables the industry's transformation from traditional TV to programmatic streaming advertising

Value Proposition

7 key benefits

Unify and simplify the complex world of premium video advertising

Maximize advertising yield across all transaction types

Optimize ad placement in real-time while respecting business rules and viewer experience

Maximize net yield through efficient demand aggregation

Access geographic precision down to DMA and zip code levels for precise targeting

Integrate seamlessly with existing agency workflow systems

Achieve true campaign performance analysis through advanced attribution