Lead Intelligence AI - Scoring & Pipeline Orchestration Platform

Core Logic

Provides **task coordination and agent lifecycle management** with priority routing and load balancing. Monitors agent heartbeats, manages task queues, handles failover scenarios, and optimizes resource allocation across the 11-agent ecosystem.

Core Logic

Performs **profile enrichment and competitive analysis** by aggregating firmographic, technographic, and intent signals. Identifies pain points from behavioral patterns, monitors relevant news and events, and builds comprehensive lead intelligence profiles with confidence scoring.

Core Logic

Implements **lead scoring and conversion prediction** using ensemble ML models (XGBoost, neural networks). Manages model versioning, performs A/B testing between model versions, monitors model drift, and serves predictions with sub-100ms latency using autoscaling infrastructure.

Core Logic

Performs **intent spike detection and buying signal analysis** across web behavior, email engagement, content consumption, and third-party intent data. Identifies anomalous activity patterns, calculates signal confidence, and triggers appropriate workflows for hot leads.

Core Logic

Provides **journey optimization and timing prediction** using reinforcement learning. Determines optimal content sequences, predicts best engagement times per lead, orchestrates A/B testing across nurture tracks, and continuously improves conversion rates through automated experimentation.

Core Logic

Delivers **content recommendation and dynamic personalization** based on lead attributes, behavior, and stage. Optimizes subject lines, selects CTAs, personalizes web experiences, and generates variant content using LLM capabilities with brand voice consistency.

Core Logic

Manages **sales readiness assessment and rep matching** using qualification scoring. Determines optimal handoff timing, matches leads to reps based on expertise and capacity, generates comprehensive briefing documents, and tracks handoff success rates for continuous improvement.

Core Logic

Implements **multi-touch attribution and ROI calculation** using multiple models (Markov chains, Shapley values, data-driven). Analyzes channel effectiveness, maps customer journeys, calculates incremental lift, and provides budget allocation recommendations based on attribution insights.

Core Logic

Performs **fraud detection and data quality monitoring** using statistical anomaly detection. Identifies bot behavior patterns, flags suspicious lead submissions, monitors data quality metrics, and quarantines problematic records before they enter scoring pipelines.

Core Logic

Provides **firmographic and technographic enrichment** by aggregating data from multiple providers. Detects technology stack, estimates company revenue and employee count, identifies industry classification, monitors company news, and maintains data freshness with confidence scoring.

Core Logic

Implements **GDPR monitoring and consent tracking** with PII detection and audit logging. Tracks consent status across channels, processes data subject requests (access, deletion, portability), monitors compliance violations, and generates audit reports for regulatory requirements.