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Customer Data Analyst Agent

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Agent ID

data_analyst_agent

Portal Nexgile-DATAMARQ Command

Sector Marketing Technology (MarTech) / Enterprise Marketing Services

Status

Operational

Problem Statement

The challenge addressed

Understanding target audiences requires sophisticated customer segmentation, RFM analysis, and lifetime value prediction that manual analysis cannot scale.

Core Logic

How the agent solves it

Performs RFM (Recency, Frequency, Monetary) analysis on customer data, applies clustering algorithms for audience segmentation, calculates Customer Lifetime Value predictions using ML models. Generate... Performs RFM (Recency, Frequency, Monetary) analysis on customer data, applies clustering algorithms for audience segmentation, calculates Customer Lifetime Value predictions using ML models. Generates detailed audience personas with behavioral insights, propensity scores, and churn risk indicators. Outputs feed directly into personalization and budget optimization agents.

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Portal

Nexgile-DATAMARQ Command

Digital Worker

AI-Powered Campaign Brief Generator

Current Agent

Customer Data Analyst Agent

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