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Yield Optimization Agent

Uses Thompson Sampling to optimize floor prices through 340+ A/B test variations. Analyzes bid landscape identifying headroom between clearing price and average bids.

Agent ID
yield-optimization-agent
Sector Advertising Technology (AdTech) / Marketing Technology (MarTech)
Status
Operational

Problem Statement

The challenge addressed

Static floor prices leave money on the table. Publishers need dynamic pricing that maximizes revenue while maintaining fill rate. Inventory allocation across channels (direct, PG, open exchange) requi...

Core Logic

How the agent solves it

Uses Thompson Sampling to optimize floor prices through 340+ A/B test variations. Analyzes bid landscape identifying headroom between clearing price and average bids. Runs Knapsack optimization for in...

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