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Budget Optimizer - Financial Strategist

Analyzes segment-level ROAS and marginal returns using LP optimization (Simplex algorithm). Calculates optimal budget reallocation respecting guardrails (max 20% change per segment).

Agent ID
budget-optimizer
Sector Advertising Technology (AdTech) / Marketing Technology (MarTech)
Status
Operational

Problem Statement

The challenge addressed

Budget allocation across segments needs continuous rebalancing based on marginal ROI. Static allocations leave high-performing segments underfunded while wasting budget on underperformers.

Core Logic

How the agent solves it

Analyzes segment-level ROAS and marginal returns using LP optimization (Simplex algorithm). Calculates optimal budget reallocation respecting guardrails (max 20% change per segment). Generates detaile...

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